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​Overview

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The Reputation Bank is a stakeholder-centric approach to communications and reputation planning. It also is a process that trains leaders and teams to consider reputation and prioritize stakeholders' points of view in decision-making.  This process supports you in turning the planning lens from an internal perspective to one that is truly focused on stakeholder wants, needs, and ambitions. 

This process includes identifying and understanding stakeholders at the deepest levels of what matters most to them. It walks you through transformational vs. transactional relationships and how we earn the right to be involved in stakeholders' lives and sustain strong relationships over time built on credibility and trust. 

Concepts are put into action with a series of planning exercises. In addition to expanding thinking about reputation, the output of these exercises is a stronger foundation for reputation-positive decision-making and meaningful relationships with stakeholders. 

The last section of the process uses a metaphor of a bank to help understand how to shape communications that are reputation wealth building vs. reputation depleting. It's important to keep in mind that this is a metaphor of a reputation bank and no dollar signs will be applied during the exercises. 

​By the end of the process you should have the building blocks of a solid communications and reputation-building plan. 

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​​Reputation Bank credibility & trust deposits & withdrawals

100+ pages of learning content and 15 planning exercises

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Reputation should be managed like the valuable asset it is. Think about credibility as the currency and commodity of communications, brand and reputation. If we think about it as an important asset, something valuable and expensive to replace, we’re more likely to thoughtfully protect the credibility of our organizations and our own reputations.

• Adding credibility and trust to the bank builds reputation wealth
  
• Losing credibility and trust from the bank can make you reputation poor
  

The Reputation Bank is a metaphor to help planning and guide decision- making. It’s a way of thinking about potential impacts on reputation over the short- and long-term. This part of The Reputation Bank process is your time and space to really consider the consequences of decisions that are, or aren’t, stakeholder-centric.

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