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The Reputation Bank communications planning and reputation decision-making tool

​Ensure stakeholder humanity in storytelling with guidelines for creative partners, content creators and AI tools 


In an age of rapid digital transformation, content creators face an unprecedented opportunity to harness AI as a tool that enhances their creativity, efficiency, and impact. AI can analyze data, streamline workflows, and generate ideas at scale, but it is human insight, emotion, and storytelling that engage stakeholders' hearts and minds. AI can craft helpful starting points and even detailed architecture of narratives, but only humans can put soul into writing that infuses words with passion, perspective and purpose. 


The future of content creation isn't about replacing human ingenuity and capabilities, it's about elevating it. AI can be the amplifier, but the heart of every story - the pulse that connects with people - will always come from humans. The Content Laboratory process outlined above helps you find the right guidelines and training to make sure that human and AI content creators have the direction and material they need to consistently produce storytelling that puts stakeholders' hearts, minds, hopes and aspirations front and center. 

The Reputation Bank communications planning and reputation decision making tool

​​Revealing insights that are the admission tickets into stakeholders' lives 


Real relationships with stakeholders require permission. You get that permission by building trust. You build trust by offering contributions to the relationship that provide the value and meaning that matters most to stakeholders. Insights can be these  generous contributions, or admission tickets, that open the doors of engagement. Once we identify insights and incorporate them consistently into messages and storytelling, that's when we take communications and our relationships with stakeholders to the next level. 

The Reputation Bank communications planning and reputation decision-making guide

​ 3 Ways We Can Help Amplify ​Stakeholder Humanity in Your Content 


1.    Audit & Message Management Guidelines

  • Stakeholder perspective analysis
  • Audit & report
  • Content creator management guidelines
  • Sample content
  • Content creator workshop

2.    Short-Term Content Creation 

  • All of the services in option 1
  • Short-term content creation support

3.    Ongoing Content Creation

  • All of the services in option 1 
  • Longer-term or ongoing content creation support

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The Reputation Bank communications planning and reputation decision-making guide
The Reputation Bank communications planning and reputation decision-making guide



The Reputation Bank is our proprietary process that helps you reveal the messaging insights that matter most to your stakeholders by uncovering their true identities and aspirations.

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Turning the lens with a stakeholders-first perspective  


Influence isn't just about delivering information to audiences. It's about building meaningful and lasting relationships with stakeholders. These bonds are created by understanding their true identities and aspirations, cultivating insights based on these, sparking conversations that matter to them, and writing narratives that resonate and engage at the deepest levels. Extensive understanding of what drives our stakeholders' humanity, infused into communications, connects with both hearts and minds. To gain this understanding, we conduct a stakeholder analysis, audit and report using our proprietary process called The Reputation Bank.

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The Reputation Bank communications planning and reputation decision-making guide